Feiyue Shoes
Feiyue Shoes ('flying forward' in Chinese) is a label steeped in tradition but now established as a cult brand for sneaker fetishists. They were founded in the 1920s in Shanghai and became popular in the 30s as Chinese martial arts footwear. Coupled with their recent refining of quality standards in construction and materials after being picked up by a French company for distribution into the Western world, Feiyue has all the heritage and function to make it as much of a reliable new favourite as Converse, Vans or Spring Court sneakers.
The shoes are flexible and light, and while traditionally used for martial arts (which makes it all the more awesome), the updated French version we have works excellent as everyday sneakers due to its streamlined classic design, vintage/retro feel, and comfortable nature. Get them to replace your beat up canvas sneakers this spring/summer without having the same old brands that everyone else has.
Available in low-tops for men ($99) and hi-tops for women ($120) in store now. Limited quantities, so come down quick!
