Pleasure Principle was founded in 2002 by New York based artists/designers Adrian Cowen and Diva Pittala. Their pieces are conceptual and geometric, often featuring unique silhouettes and multiple ways of wearing while still being casual enough for everyday use.We have brought in pieces from their S/S 09 range, with dresses constructed around the concept of "4 squares" as a starting point. This has resulted in brilliant details and forms like kimono sleeves, draped hoods and attached "scarves" that can be styled to produce a multitude of looks. Pieces come in great lightweight materials for spring/summer like a supersoft jersey, silk and silk chiffon.
In store now. Limited sizes so come quick!
